A plump looking woman walks by eating a large sausage hero and is almost stopped in her tracks at what she sees, but decides to look away and keep on walking. This is not an uncommon response when people are faced with Jingles' Meat is Murder/Vegetarian table on the Venice boardwalk.

Robert Newman took on the name of Jingles when he started out as a street musician in Venice almost a quarter of a century ago. For the past several years he has dedicated his life to educating people from all over the world at Venice Beach on the issues surrounding an animal-based diet.

Jingles started his own non-profit organization called "Animal Freedom Fighters," and now makes his living selling vegetarian info packets, buttons, bumper stickers, and T-shirts at his table.

Robin: Jingles, how would you describe the photos you have at your booth?

Jingles: The photographs on my vegetarian table are not happy animals on a farm. They are animals in slaughterhouses that are getting their throats cut, that are getting chopped into little pieces and people eat their dead bodies.

Robin: How do people react to you and what they see at your table?

Jingles: The responses are everything from the sublime to the ridiculous. People get mad at me, they shout at me, they converse with me, they argue with me, they debate with me and a lot of times they agree with me. But eventually they come to the same conclusion, that is, meat is murder. When they see those pictures and those animals being hung up and having their throats cut, they usually come around.

Jingles is also famous for his demonstrations outside of McDonald's restaurants in California. "I dress up as the grim reaper, the symbol of disease and death to try to shock people into the reality of what they are actually eating." said Jingles. "It is criminal not to give children the choice to not eat animals. 99% of children are taught that they have to eat the decaying carcasses of disease and death, animal fat that starts to clog their arteries early as the age of three years old. Vegetarianism and animal rights needs to be a required course taught to all young children. But that will never happen as long as we have hucksters in the classrooms like the meat and dairy industries."

Back at Jingles' vegetarian table, he gets into a discussion with one of the people passing by who we will call Mr. Meat. Even though Mr. Meat eats animals, he tends to agree with the vegetarian position.

Mr. Meat: I think humans aren't really meant to eat meat, but I do so I am a hypocrite I guess.

Jingles: Why do you say that humans aren't really meant to be eating meat?

Mr. Meat: Medically they're not. Our teeth aren't really for it, the saliva is not the right acidity for it, the intestinal tract is too long.

Jingles: Were you ever a vegetarian?

Mr. Meat: Yeah, I was a vegetarian for about a year and a half.

Jingles: And what happened?

Mr. Meat: I gave up and ate a Big Mac (laugh), that's what happened, you asked.

Jingles: What brought you to give up?

Mr. Meat: It was one of those things I guess, I was hungry and there was something to eat.

Jingles: Would you kill the animals you eat if you had any vegetation or plant food you wanted?

Mr. Meat: Yeah, if I had other food to eat I'd eat the other food.

Jingles: Yeah, you'd probably eat other things before you'd kill and eat an animal?

Mr. Meat: Before I'd go out and kill them myself, yeah. See that's the other thing, humans don't eat raw meat. All the other animals that eat meat eat the meat raw. We have to cook it and does raw hamburger smell good?

Jingles' vegetarian table is definitely a hot spot for discussing vegetarian and vegan philosophies. Some will look and question what they see, some will even be woken up. Still, others will look once at the horrific scenes and act like they didn't even see them. But regardless of all the criticism and controversy Jingles may generate, he continues to be a strong influence and catalyst for the V generation and voice for the animals.